Investment Memo (Draft)

 MEMORANDUM 

To:         Clark Hansen, CEO, AMDP

From: Anish Srivastava, R&D, AMDP

Date: March 12, 2025

Re:         Steer Clear of Boom Supersonic Investment

Over the past week, I’ve concentrated my efforts in reviewing Boom Supersonic, a venture that plans to revive supersonic passenger flight. While their mission is compelling, significant concerns regarding the company’s financial viability, environmental impact, and technological readiness have surfaced. Thus, I recommend AMDP does not pursue investment in Boom Supersonic as it would be a poor fit for our investing priorities. For your convenience, I have organized this memo into four sections: 

• AMDP Investment Standards 

• Boom Supersonic

• Critical Analysis 

• Recommendation 

AMDP Investment Standards 

Triple Bottom Line 

This concept encourages businesses to balance their social and environmental impact with their existing focus of creating economic gains. The three P’s of the bottom line are: 

• People: Firms should be mindful of their impact on both internal and external stakeholders,         such as employees, customers, and suppliers, while ensuring well-being for all.

• Planet: Conducting business in an environmentally conscious manner, like limiting carbon  footprint or reversing any natural harm caused, in order to care for our one and only home.

• Profit: A measure of financial performance and economic value created (Kraaijenbrink)

Corporate Social Responsibility (CSR)

CSR is a practice that integrates social and environmental concerns into a company's business model and stakeholder interactions. By promoting companies to engage in ethical behavior and societal improvement, CSR reflects commitment that goes beyond regulatory compliance. (Watts and Holme)

Social Enterprise 

A social enterprise is a business driven by a desire to address a particular societal issue while simultaneously aiming to create profit. Their values regarding their cause are naturally embedded in their operations and practices. (Abel et al.)

Carbon Footprint 

In the context of business, carbon footprint is a measurement of “the total amount of [greenhouse gas] emissions that are directly or indirectly caused by a company’s activities” (OneTrust). It accounts for emissions released into the environment across a company’s value chain and is expressed in tons of CO₂ per annum. By tracking it, organizations can identify areas to mitigate or possibly neutralize their harm to the environment (OneTrust).

Boom Supersonic

Organization Bio 

Financials (go to Pitchbook)

It won’t Boom, It will Bust

Failed Business Model

Technological Buffers

Environmental Impact

Expert Opinions

Recommendation 

Works Cited 

Abel, Bas van, et al. “Social Enterprises Can Have a Big Impact. This Is How.” World Economic Forum, 11 Jan. 2021, www.weforum.org/stories/2021/01/social-enterprises-can-have-a-big-impact/.

Kraaijenbrink, Jeroen. “What the 3Ps of the Triple Bottom Line Really Mean.” Forbes, 10 Dec. 2019,www.forbes.com/sites/jeroenkraaijenbrink/2019/12/10/what-the-3ps-of-the-triple-bottom-line-really-mean/.

OneTrust. “The Corporate Carbon Footprint: A Quick Guide.” OneTrust, www.onetrust.com/blog/corporate-carbon-footprint-guide/.

Watts, Phil, and Lord Holme. World Business Council for Sustainable Development -Corporate Social Responsibility Catalyst towards for Change Sustainable Development. 2000.